Occasionally I find a place on the interwebs that suddenly seems to speak to my style so innately that it floors me that it exists. It also baffles me that once I find it, why on earth I hadn’t found it earlier. This proposed love affair (who’s blog arm has actually taken over as my homepage) is with Matchbook Magazine…and all of its various components.
Matchbook Magazine started celebrating classics – shaken and stirred – in January of 2011, and contains two primary components: a monthly online magazine publication Matchbook Mag, and a blog called The Daily Spark. They describe themselves as the field guide to a charmed life “from lipstick to letterpress, gelato to grosgrain, and Paris to Peru…”, and I have to agree that following this kind of field guide leads to something infinitely more charming than the images of camouflage green and safari helmets that you’ve inevitably conjured up.
Put simply: the monthly online magazine is great. While I’m constantly flipping the traditional glossies, there have been very few online tomes that have really captured my attention. Matchbook is clearly an exception. It’s reminiscent of the tragically cancelled Domino and the Kate Spade style books, but don’t even get it twisted for a second that this is merely a regeneration of that. Matchbook Magazine is the best mix of quirky and pretty, funny and cool, fascinatingly forward yet balanced with classic preppy cool. It’s a lifestyle magazine…which means that you get everything from cooking to fashion, books to music, and a great balance of interviews and human interest pieces on fabulous little boutiques and those interesting people who’s heads you wish you could just get into.
While I do go through the magazine monthly from start to finish, what has really caught my attention (and has since become my homepage) is “the Daily Spark”. The blog is a great mix of high-end and accessible brands, and serves as brilliant daily inspiration. The amount of mint green, bright pink, and pale yellow in my wardrobe (and my world for that matter) is slowly increasing as a result.
With every sincere honesty, what caught me hook line and sinker though, was the adorable ode “A Matchbook Girl is…”. If you take a read through this and catch anything that sounds like you, believe me, you’ll want to be come a loyal reader. Some of my favourite phrases include…
What I find consistently surprising is that there are so many of my friends that aren’t reading Matchbook already. Whenever someone catches me browsing through this, they’re always intrigued and it’s ended up in many an email as of late.
Right now if I could name a one stop shop for every girl who’s equal parts sugar, spice, and all things nice…with perhaps a dash of cayenne pepper for sass…I’d send her off to Matchbook.